About Us
Discover our mission
We aim to help improve people’s experience of death through compassion, companionship and education.
Our vision is for everyone to receive the support they need to face the end of life – whether their own or that of someone close to them. No one deserves to die alone.
Despite the pain, challenges, and loss it entails, death and dying are integral and universal aspects of life and living.
Our story
In 2010, Anne Robson, died following a series of traumatic events.
Her daughter, Liz Pryor, went on to work with a number of charities in and around the NHS, to try to address some of the challenges that had come to light during the last weeks of her mother’s life.
Liz wanted to do something to help other families facing the death of a loved one, to try to ensure they don't have a similar experience, and to remember her mother.
How we help
We work to support people facing the end of their life and those closest to them.
Supporting healthcare organisations
We support healthcare organisations set up and run teams of specialist volunteers who provide comfort and companionship to people in their final days and hours of life, and emotional support to those closest to them.
Delivering workshops
We offer Simple Wisdom Workshops to individuals, care home staff, care organisations, corporate groups, HR departments, helping people feel more comfortable discussing death and dying.
Enabling honest conversations
We help enable honest and open conversations about death and dying and the ways in which families can prepare for it, with the help of our online resources and My Wishes Checklist.
The team behind our services
The power of our partnerships
Far too many people face the end of their life in isolation. Working alongside our healthcare partners, we are proud that thousands of patients and their families have been supported.
Frequently Asked Questions
Far too many people face the end of life in isolation. Tens of thousands more are struggling with the fear, silence and ignorance that surrounds death and dying.
Death and dying is universal to life and living, despite the pain and loss it brings.
We aim to help improve people’s experience of death through compassion, companionship and education, by:
- Helping healthcare organisations to build teams of trained volunteers who give their time to people who are dying, and those close them.
- Educating and encouraging people to better understand death and dying.
- Bringing fresh thinking to the inevitability of mortality in a way that fosters new thinking and breaks conventional taboos.
Nobody Deserves to Die Alone
Everyone deserves companionship and a hand to hold in the last days and hours of their life.
Death is a part of life
Despite the pain, challenges, and loss it entails, death and dying are integral and universal aspects of life and living.
Relearning Death
Death has become medicalised, marginalised and hidden, which hinders the needs of the dying.
Far too many people face the end of life in isolation. Tens of thousands more are struggling with the fear, silence and ignorance that surrounds death and dying. We aim to change this.